BulletPoints
Randy,
Stan and Angela regularly write on topics of interest to the radio
community.
These
articles are available free as excerpts from The Randy Lane Company
Content Ideas Newsletter. For a complementary 90 day subscription
to Content Ideas, email Stan@RandyLane.net.
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Emotional
Wrecks Can Do Radio
What
do you do when you have an emotional situation in your personal
life - your teenage son is in trouble again; your significant other
are having money problems; one of your parents is sick..
The
Art of the Interview
Interviews
are not Q&A sessions. They are conversations. PPM has been a
game-changer, with long, linear interviews not performing well,
even with A-List celebrities...
The
Art of the Interview- Part2
Here
are eight more strategies to master the art of the interview...
Sound
More Local
Seven
things you can do to sound more local.
Sound
More Local-Part2
More
on how to be the best you can be and sound more local than the competition.
Seven local bits you can do tomorrow!
Being
REAL and some Easter Ideas
Would
Oprah be as iconic a personality if she wasn't real? The most successful
and popular morning shows are hosted by real people. While some
people are quite comfortable in revealing their deep, dark secrets
on their radio shows, those "reveals" are only one way
to be real. Here are a few others...
How
to Launch a New Show Player...First Things First...
The most important thing to do with a new show or player is to make
sure that their roles are clearly defined. This means, what is their
reason to be? It is helpful if everyone involved with the show can
answer the following questions...
Rants
Dennis
Miller and Adam Carolla are famous ranters. Going off on something
or someone are PPM attention-grabbers. This comedic platform works
when it is relevant and/or relatable to your target audience. Clever
writing and an amped up presentation combine to deliver a humorous
punch that is designed to get a reaction from the audience...
A
Hidden PPM Hero
We've
heard multiple reports now from stations who have had some kind
of technical meltdown and immediately see a coinciding ratings dip.
With the diary, you get lucky. By the time listeners fill it out,
they have probably forgotten about their favorite station's temporary
dead air or decrease in signal power...
Facebook
Fan Pages
With
social media, we must engage. Have you seen Facebook pages that
talk "at" you rather than to and with you? Watch out for
"broadcasting," sending messages like liners about contests,
special programming, etc. To keep followers engaged in your page
(and therefore your brand), we must engage them in two ways...
How
To Screen Callers-How to Get the Most Out of Callers-Part 2
How
get callers excited, the best ways to determine caller order, alternating
genders and how long to let callers hold...
Valentine's
Day Ideas
This is always a hit and doesn't cost any money. Get a bunch of
restaurant reservations for the most romantic restaurants in town
for Valentine's Day. You can just use assumed names or work it out
with the restaurants yourself. Then, on Valentine's Day, offer them
up to the listeners who procrastinated and didn't make reservations...
How
to Screen Phone Callers
Prepping
and coaching callers before they go on-air is important. In the
same way that contestants on TV game shows seem pumped, your callers
should sound like they know the host, are thrilled to be on-air
and come quickly to their point...
Survivial
Guide to the Economic Crisis
Marketing Your Morning Show on a Shoe String
Character Tips and How to Tame the Voices in Your Head
On Radio Contesting
Are The Talent
Driving You Crazy?
Is Your Morning
Show Working Too Hard?
Morning Shows Should
Stop Playing Music!
New Years Resolutions
for Radio Personalities
Beyond Katrina
and Rita, What's Next-Some thoughts on how to be prepared for the
next disaster
Stunting-How to
Go To Jail and Get Great Ratings In the Process
The Morning Show
Producer-A Job Description
Conflict-How Morning
Radio Shows Benefit from it
Booking Celebrity
Guests
Making Celebrity
Interviews Into Conversations
What Kind of General
Manager Are You?
Using the Election
for Program Content
Raw Notes from
Bootcamp 2004!
Planting the Seeds
for a Good Fall Rating Period
Blocking New
Media – Now Is The Time For Talent To Rule
Play Nice! The
Ins and Outs of Working Well Together on a Show
Broadcast Indecency
Personal Appearances
101
What's New with
Aribtron? Also a good coaching tip and a stunt
The Morning Mental
Game and Flexible Format Clocks
Are Your
Contest Mechanics Flawed?
How to
Talk to Your Morning Show Partner
How to Get Better
PR for Your Show
Got a Baby
DJ Who Needs Some Help?
What Kind of Morning
Show Are You?
Listener Panels/Repeating
Content
Sketch
Comedy/Imaging Hints
Five Ways
to Make Your Show More Relatable and Increase Ratings
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