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Randy, Stan and Angela regularly write on topics of interest to the radio community.

These articles are available free as excerpts from The Randy Lane Company Content Ideas Newsletter. For a complementary 90 day subscription to Content Ideas, email Stan@RandyLane.net.

To read them you will need to install Adobe Acrobat Reader.

Emotional Wrecks Can Do Radio

What do you do when you have an emotional situation in your personal life - your teenage son is in trouble again; your significant other are having money problems; one of your parents is sick..

The Art of the Interview

Interviews are not Q&A sessions. They are conversations. PPM has been a game-changer, with long, linear interviews not performing well, even with A-List celebrities...

The Art of the Interview- Part2

Here are eight more strategies to master the art of the interview...

Sound More Local

Seven things you can do to sound more local.

Sound More Local-Part2

More on how to be the best you can be and sound more local than the competition. Seven local bits you can do tomorrow!

Being REAL and some Easter Ideas

Would Oprah be as iconic a personality if she wasn't real? The most successful and popular morning shows are hosted by real people. While some people are quite comfortable in revealing their deep, dark secrets on their radio shows, those "reveals" are only one way to be real. Here are a few others...

How to Launch a New Show Player...First Things First...

The most important thing to do with a new show or player is to make sure that their roles are clearly defined. This means, what is their reason to be? It is helpful if everyone involved with the show can answer the following questions...

Rants

Dennis Miller and Adam Carolla are famous ranters. Going off on something or someone are PPM attention-grabbers. This comedic platform works when it is relevant and/or relatable to your target audience. Clever writing and an amped up presentation combine to deliver a humorous punch that is designed to get a reaction from the audience...

A Hidden PPM Hero

We've heard multiple reports now from stations who have had some kind of technical meltdown and immediately see a coinciding ratings dip. With the diary, you get lucky. By the time listeners fill it out, they have probably forgotten about their favorite station's temporary dead air or decrease in signal power...

Facebook Fan Pages

With social media, we must engage. Have you seen Facebook pages that talk "at" you rather than to and with you? Watch out for "broadcasting," sending messages like liners about contests, special programming, etc. To keep followers engaged in your page (and therefore your brand), we must engage them in two ways...

How To Screen Callers-How to Get the Most Out of Callers-Part 2

How get callers excited, the best ways to determine caller order, alternating genders and how long to let callers hold...

Valentine's Day Ideas

This is always a hit and doesn't cost any money. Get a bunch of restaurant reservations for the most romantic restaurants in town for Valentine's Day. You can just use assumed names or work it out with the restaurants yourself. Then, on Valentine's Day, offer them up to the listeners who procrastinated and didn't make reservations...

How to Screen Phone Callers

Prepping and coaching callers before they go on-air is important. In the same way that contestants on TV game shows seem pumped, your callers should sound like they know the host, are thrilled to be on-air and come quickly to their point...

Survivial Guide to the Economic Crisis


Marketing Your Morning Show on a Shoe String


Character Tips and How to Tame the Voices in Your Head


On Radio Contesting


Are The Talent Driving You Crazy?


Is Your Morning Show Working Too Hard?


Morning Shows Should Stop Playing Music!


New Years Resolutions for Radio Personalities


Beyond Katrina and Rita, What's Next-Some thoughts on how to be prepared for the next disaster


Stunting-How to Go To Jail and Get Great Ratings In the Process


The Morning Show Producer-A Job Description


Conflict-How Morning Radio Shows Benefit from it


Booking Celebrity Guests


Making Celebrity Interviews Into Conversations


What Kind of General Manager Are You?


Using the Election for Program Content


Raw Notes from Bootcamp 2004!


Planting the Seeds for a Good Fall Rating Period


Blocking New Media – Now Is The Time For Talent To Rule


Play Nice! The Ins and Outs of Working Well Together on a Show


Broadcast Indecency


Personal Appearances 101


What's New with Aribtron? Also a good coaching tip and a stunt


The Morning Mental Game and Flexible Format Clocks


Are Your Contest Mechanics Flawed?


How to Talk to Your Morning Show Partner


How to Get Better PR for Your Show


Got a Baby DJ Who Needs Some Help?


What Kind of Morning Show Are You?


Listener Panels/Repeating Content


Sketch Comedy/Imaging Hints


Five Ways to Make Your Show More Relatable and Increase Ratings

 
Radio Program Consultant, Talent Coach, Media Consultant, Music Consultant, Talent Recruiter, Talent Agent, Radio Consulting, Radio Consultants, Media Consultants
2660 Townsgate Rd., Suite 800 • Westlake Village, CA 91361
(805) 497 7177 • fax: (805) 497 9858