Full Radio Station Consulting Services

The Randy Lane Company works with radio stations to produce an outstanding product. RLC Program Consulting includes:

Market Analysis

Evaluation of your station and all competitors in terms of talent, positioning, imaging, research, strategy, marketing and promotion. We will devise a team vision and strategy that includes ratings goals and implementation techniques involving management, talent and sales.

Station Visits

We'll conduct semi-annual monitors of the market and meet with the management team. Agendas include competitive analyses, strategic positioning, talent evaluation, air staff meetings, marketing and promotion and tactical imaging. A written summary of our discussions and plan of action would follow all meetings.

Research Design and Interpretation

We participate in the design of research questionnaires, screeners and strategy for effective respondent recruitment. The interpretation of the research is critical. Research companies are experts at gathering and presenting data. A good consultant is an expert at interpreting that data and bringing a plan on the air to life.

RLC also designs and moderates focus groups, which are an excellent tool for getting more in depth information about audience perceptions of talent.

Marketing Models

Clearly create or re-define models for the marketing, the music, content and promotions. The models would be dependent on strategy ("Offensive", "Flanking", etc.). The expertise we offer for effective imaging and stationality are critical components of every format success.

Weekly Programming Conference Calls

Conduct a weekly conference call to update the station music, evaluate shows and discuss positioning, marketing, research, etc.

Regular Audio Reviews

Provide a written review of each major daypart as needed for both local and syndicated talent.

Executive Producer

Write imaging copy on a regular basis. Branding and imaging the station well is essential to connecting with the target audience.

Bullet Points Newsletter

You'll receive ideas, information and insights on talent, production, marketing/promotion, etc. for both talent and management to help you stay on top of the game. See past Bullet Points.

Talent Bank

RLC has access to the best talent in the country. We can conduct a targeted search and provide audio samples with our recommendations.

The Randy Lane Company Content Library

Clients have a log-in for the Randy Lane Content Library. Great content selected from morning shows and stations around the country are archived for your use 24/7. Click here for an example of what the RLC Content Library looks like.

Topic and Content Ideas

RLC weekly email with ideas for show content that RLC hears each week on the best shows throughout the United States and Canada.

Arbitron Analysis

RLC captures all your Arbitron data, analyzes it and creates an action plan based on key indicators from Maximiser, PD Advantage and examining the diaries or PPM data at Arbitron if necessary. We will distill the data for you and answer key questions. (For example, is your TSL issue one of tune-ins or duration?)

Selector and MusicMaster Analysis

Analysis of your music database with specific recommendations on how to improve performance and better music clock strategies. Whether you are working in older or newer versions of MusicMaster or Selector, The Randy Lane Company can work with your Program and Music Directors to optimize rotations, balance music clocks, and insure the music scheduling program you use is doing the most it can to make your station sound right 100% of the time.